L.L. Bean looking to expand Canadian presence
Last Updated: Saturday, January 27, 2007 | 11:00 AM ET
L.L. Bean, the Maine-based retail catalogue giant, says it wants to significantly increase its presence in Canada.
The company said that could ultimately include building retail stores in Canada, as well as a Canadian website and Canadian catalogue.
Currently, the only way for Canadians to buy L.L. Bean's outdoor gear and clothing is to order it through the U.S.-based website or from the thick catalogues that flood into the country by the hundreds of thousands each year.
As a privately held family company, L.L. Bean does not release much financial information. But it said its interest in establishing a bigger Canadian footprint was sparked by a 30 per cent annual increase in its Canadian business in each of the past three years.
"We are … looking to boost our presence in Canada with an in-country catalog, website and ultimately a retail presence," said Zane Shatzer, who was recently named as L.L. Bean's general manager of international new market development.
Shatzer has led L.L. Bean's expansion in Japan, where the company now has 15 retail stores. It has 22 retail and factory-outlet stores in the U.S., and a huge flagship store in Freeport, Maine.
L.L. Bean is also looking to expand its retail presence in Latin America and beyond Japan. Company CEO Chris McCormick said "it makes sense" to think about diversifying into other markets. "Of particular interest are international locations with a strong outdoor orientation," he said.
In Canada, L.L. Bean would face a lot of competition in the bricks-and-mortar "outdoor" retail market. Rivals would include Vancouver-based Mountain Equipment Co-op — which has 11 retail stores in Canada and a catalogue business — as well as Canadian Tire-owned Mark's Work Wearhouse, which sells casual and outdoor apparel at its 300 stores across Canada.
Roots, Eddie Bauer and Bass Pro Shops all have stores in Canada that cater, at least in part, to the typical L.L. Bean customer.
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